MomsWorld LLC ("MomsWorld", "we") is committed to protecting and respecting your privacy. This privacy policy ("Policy") explains the current privacy practices for the MomsWorld.com Website ("Site"), and what we do with any personal information that we collect from you. This privacy policy only applies to transactions and activities in which you engage, and data gathered, on the Site and does not apply to any other point of contact between Site users and other websites and/or companies. Please read the following to understand our views and practices regarding personal information, and how they affect you as you use our features and services.

If we make any changes to this Policy. we"ll update this document with any changes so that you will always know what information we gather, how we might use that information and to whom we will disclose it. We reserve the right to change, modify, add or remove portions of this Policy at any time, and any changes will become effective immediately upon being posted unless we advise you otherwise. Your continued use of this Site after this Policy has been amended shall be deemed to be your continued acceptance of the amended terms and conditions of the Policy. Please check this document regularly to note any changes.

"MomsWorld does not sell, rent or otherwise disclose any of your personal information to third parties for their marketing purposes."

What Information Does MomsWorld Collect About You?

MomsWorld collects information about our users so that we can provide a more interesting and useful service as well as more relevant advertising. We ask for email address and other personal information when you register to become a member ("Member") of our Site or if you sign up to receive our email newsletter or various site data feeds. We also may ask for this information at other times, such as when we conduct surveys on our site.

If you use our online recommendation form to email one of our Site's features to a friend, you will need to provide us with your friend's email address and your email address as a return address. MomsWorld will automatically send this person a one-time email including the recommended feature in the body of the email as well as links back to the Site. In the same email, we will also invite him or her to visit and become a Member of the Site. We will not use these email addresses for any other purpose.

Each time you visit the Site, we will automatically gather your IP address and the web page from which you came. We use IP addresses for site security as well as to better understand the demographic types of people who are using our Site.

We may also collect your email address when you email us any comments or otherwise post or submit content to our Site.

We also use web beacon technology to help track site usage. Web beacons (also called single pixel gifs or action tags) allow us to track page views and trends that inform our future content development, or otherwise to determine aggregate information about our users, including demographic and usage information. MomsWorld also employs web beacons within the context of certain e-mails in order to determine the effectiveness and appeal of those mailings. These web beacons detect and notify MomsWorld if and when you open the e-mail, if your e-mail program is capable of displaying HTML messages, and where you may navigate within these HTML messages. Advertising networks that serve ads on our site may also use web beacons in their advertisements. In general, any electronic image viewed as part of a Web page, including an ad banner, can act as a Web beacon.

How Does MomsWorld Use Your Personal Information?

MomsWorld collects personal information to provide you with a better, more personalized experience on the Site. To do this, we will conduct research on our users' demographics, interests, and behavior based on the information you provide us when you register, or from our server log files. We compile and analyze this research on an aggregated basis. We may also notify you of a product, service, or area of our site that we think will interest you based on the information we've received. If you'd prefer us not to contact you for these purposes, simply go to your edit profile page and opt out.

How Do We Use IP Addresses and Cookies?

Your Web browser or email application automatically provides your Internet Protocol address ("IP address") to other computers with which you communicate over the Internet, so that they know where to send you information. Like many websites, each time you visit the Site, we automatically collect your IP address and the web page from which you came. In order to administer and optimize the Site for you and to diagnose problems with our Site, we use your IP address to help identify you and to gather broad demographic information about you.

A cookie is a small piece of data that is stored in a browser-related file on your computer's hard drive when you use the Site. Cookies are uniquely assigned to your computer, and are read by a web server in the domain that issued the cookie to you. Our primary use of cookies is to improve your experience on the Site. For example, storing a cookie on your computer allows you to login without typing the registered e-mail address or registration number and password. We also use cookies to deliver information and fresh content specific to your interests. If you do not want these cookies stored on your computer you can reject cookies by modifying your browser setting accordingly (each browser is different, so check the "Help" menu of your browser to learn how to change your cookie preferences). However, if you choose to reject cookies, you may not be able to access products and services that we offer that require you to "login" or "sign in". Please also note that certain types of emails available through the Site may automatically log you into the Site and/or set new cookies when you click on the links in the emails and that you may need to manually remove such cookies if you do not want them to be set on your computer.

Will MomsWorld Disclose Any of Your Personal Information?

We do not sell, rent or otherwise disclose any of your personal information to third parties for their marketing purposes. However, the following describes some of the ways that your personal information may be disclosed in the normal scope of business to provide our services.

Advertisers: We aggregate personal information and disclose such information in a non-personally identifiable manner to advertisers and other third parties for their marketing and promotional purposes. However, in these situations, we do not disclose to these entities any information that could be used to identify you personally.

Community: Your Screen Name is displayed throughout the Site and is therefore available to the public. All of your postings and other activities on the Site will be identifiable to your Screen Name. Therefore, if you associate your name with your Screen Name, the people you have revealed your name to will be able to personally identify your Site activities.

Internal Service Providers for Our Operations: We may use third parties that we refer to as internal service providers to facilitate or outsource one or more aspects of the business, product and service operations that we provide to you and therefore we may provide some of your personal information directly to these internal service providers. These internal service providers are subject to confidentiality agreements with us and other legal restrictions that prohibit their use of the information we provide them for any other purpose except to facilitate the specific outsourced MomsWorld related operation, unless you have explicitly agreed or given your prior permission to them for additional uses. In some instances, the internal service provider may collect information directly from you. In these cases, you will be notified of the involvement of the internal service provider, and all additional information you provide them and their additional uses will be strictly up to you. If you provide additional information to an internal service provider directly, then their use of your personal information is governed by their applicable privacy policy.

Due to the existing regulatory environment, we cannot ensure that all of your private communications and other personal information will never be disclosed in ways not otherwise described in this Privacy Policy. By way of example (without limiting the foregoing), we may be forced to disclose personal information to the government or third parties under certain circumstances, third parties may unlawfully intercept or access transmissions or private communications, or users may abuse or misuse your personal information that they collect from the Site. Therefore, although we use industry standard practices to protect your privacy, we do not promise, and you should not expect, that your personal information or private communications will always remain private.

If you use our recommendation service to email one of our features to a friend, MomsWorld will automatically send this person a one-time email. The email address you give us will appear on the "From" line of the email, thereby disclosing this information to whomever opens and reads the email.

We may disclose personal information in some other limited circumstances, but we will specifically describe them to you when we collect the information, such as in the rules of a contest or a new service. For example, if we're going to give personal information to a contest's sponsor, we'll disclose it when you sign up for the contest, so that you can decide whether to enter.

Registered user areas of the Site are password-protected. Only you have access to these password-protected areas. Do not share your passwords with anyone. MomsWorld will never ask you for your password in an unsolicited phone call or email. If you are using a computer to which others have access, such as one at work or in a public café or public library, always remember to log out and close your browser window when leaving our site.

How can I revise my personal information?

MomsWorld provides you with ways in which you can update your personal information. To make changes, please login to the Site and go to your Edit Profile page. Here you may change such information as your e-mail address, zip code and password. If you have questions about updating your information, please visit the Help section on the Site.

If you have any problem cancelling your membership, please email us at info@momsworld.com. Once we cancel your membership, we may retain your information for a period of time in our internal databases and systems.

How Do We Respect Children's Privacy?

Our Site is not directed at children under the age of 18. We operate our sites in compliance with the Children's Online Privacy Protection Act and will not knowingly collect or use personally identifiable information from anyone under 13.

Changes to This Privacy Policy

We may change this Privacy Policy at any time, but we'll give notice of any material change.

Last Updated: March 1, 2008